Backstage
Explore artists

Music. Moments. Connection.

Your favorite artists. Closer than ever.

Discover new music, connect on Apple Messages or WhatsApp, find your next show, and shop exclusive drops—all through Backstage.

Check out with Apple Pay wherever supported.

Explore artistsTry the experience

will.i.am Team

Your next favorite track starts here.
Sick Ass Foo's (feat. Lil Mr. E & Toxica) - Single artwork

Sick Ass Foo's (feat. Lil Mr. E & Toxica) - Single

will.i.am

Listen on Apple Music

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How Backstage works

The whole fan journey, connected.

Backstage links the moments that matter — from the first listen to the front row and back again.

  1. 01

    Discover

    Find new music and the artists you love.

  2. 02

    Connect

    Start a conversation with the artist's team on Apple Messages. WhatsApp is coming soon.

  3. 03

    Show up

    Hear about shows and exclusive drops first.

  4. 04

    Come back

    Every new release brings you closer.

See how it works →

Artists on Backstage

Get closer to the artists you love.

See all artists →

Messages

A direct line to the artists you love.

Choose Apple Messages or WhatsApp to connect with the artist's team, discover new releases, and hear about the moments that matter to you.

Apple Messages

Conversations run through Apple Messages for Business with the artist's team — not a personal number. Look for "Join by text" on an artist's page.

WhatsApp

One-to-one conversations with an artist's WhatsApp Business account, for fans everywhere. Coming soon — not yet available for any artist.

Starting a conversation doesn't sign you up for marketing. You choose what you hear about and can stop anytime.

Inside their world

Performances, interviews and behind the scenes.

Follow artists from their page to the places they share their world.

Music

The music brings you in. Backstage brings you closer.

Real releases, picked by the artists' teams. Listen on Apple Music.

See all music →

Shows

From your playlist to the front row.

Tour dates coming soon. Once artists add their shows, you'll find dates and official tickets here.

See what's coming for shows →

Merch

Exclusive drops, straight from the team.

Exclusive drops coming soon. Limited merch will be announced in the conversation, with Apple Pay where supported.

See how drops work →
An artist team working backstage

For artists and teams

Bring your community to Backstage.

Artists, managers and labels run fan conversations from their own messaging account, share their music, and keep every artist's fans and history separate.

Learn moreFor artistsSee pricing

Turn followers into fans.

Use automated welcomes to invite your social audience into a deeper Backstage connection.

See how →