01
Discover
Browse artists on Backstage and open their page to see their latest music and what's coming next.
02
Connect
Tap "Join by text" or scan the code to start a conversation with the artist's team on Apple Messages. WhatsApp is coming soon.
03
Show up
Hear about shows, presales and exclusive drops in the conversation before anyone else.
04
Come back
Every new release lands in your messages with a link to listen on Apple Music.
Artists on Backstage
Get closer to the artists you love.
2Pac
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Alex Warren
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Avril Lavigne
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Bad Bunny
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Benson Boone
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blink-182
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Britney Spears
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Bruno Mars
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BTS
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Chris Stapleton
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Chuck Berry
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Coldplay
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Your conversation, your rules
A direct line — on your terms.
Apple Messages
Conversations run through Apple Messages for Business with the artist's team — never a personal number.
WhatsApp
One-to-one conversations for fans everywhere. Coming soon — not yet available for any artist.
You're in control
Starting a conversation doesn't sign you up for marketing. Choose what you hear about and stop anytime.