For artists & their teams

Turn followers into fans.

Start with a welcome. Build a lasting connection. Invite your social audience into a Backstage experience filled with music, conversations, shows, and exclusive drops.

Grow your fan community See the fan journey

Why the first conversation matters

Give every new connection somewhere to go.

A follow is a moment of interest. A personal welcome can turn that moment into a conversation—and give someone a reason to become part of your world.

Make people feel welcome.
Introduce your artist community while interest is fresh.
Give fans a reason to return.
Share music, behind-the-scenes moments, and experiences they care about.
Build a direct connection.
Invite fans to choose updates and one-to-one messaging with your team.

The fan journey

From the first follow to the next encore.

01
Discover
Someone finds your music through a post, video, or social profile.
02
Welcome
A relevant automated message invites them to explore more.
03
Connect
They visit your Backstage page and choose how to stay in touch.
04
Come back
New releases, shows, and merch give the relationship room to grow.

Illustration

A welcome, then a place to belong.

The welcome opens the door. The artist's Backstage page gives fans somewhere to listen, find a show, shop, and choose how to stay connected. Luna Reyes is a sample artist.

Welcome message

Message from Luna Reyes's team

Thanks for connecting with Luna Reyes 🎶 Want new music, show news, and a closer look behind the scenes? Come explore our Backstage.

Explore Backstage

Artist page

Luna Reyes

Listen Find a show Shop Stay connected

Choose the updates you want

Apple MessagesWhatsApp

What fans come for

Give them more than another post.

A place in the crowd

Concert discovery and ticket links.

Music worth coming back for

Releases and playlists on Apple Music and Spotify.

Something to make it theirs

Merch and artist drops, with Apple Pay at supported checkouts.

A closer connection

Updates and one-to-one conversations with the artist's team on supported messaging channels.

Scale the welcome, keep the personality

More connection. Less repetitive work.

Your team can't personally welcome everyone the moment they discover you. Automated engagement helps open the door—with a message that sounds like your world and an invitation fans can choose to accept.

Consistent welcomes
Every new connection hears from you in your voice.
Relevant invitations
Point fans to the music, shows and drops they care about.
More time for what matters
Free your team for meaningful conversations.

Manychat + Backstage

Start the conversation. Bring fans Backstage.

Use Manychat for automated social engagement and invite interested fans to your Backstage page. Bring your music, shows, merch, and messaging destinations together in one artist-branded experience.

Already using Manychat? Make your Backstage page the next destination.

Available automations depend on your social account and Manychat eligibility.

Questions

Do fans have to join?

No. Invite them to explore and choose whether and how they want to stay connected.

Will every follower get an automatic message?

Available welcome automations depend on account eligibility and the campaign setup.

Does the artist have to reply to everyone?

The artist's team can use automated welcomes to introduce the experience and make room for meaningful conversations.

Can fans choose Apple Messages or WhatsApp?

An artist's Backstage page can offer its available messaging destinations so fans can choose how to connect.

Can I use my existing Manychat account?

You can use your Backstage page as a destination in your Manychat messages.

Your next superfan might already follow you.

Give them an invitation to get closer.

Grow your fan community